TIMELINE
Founded as Rockbill by Jay Coleman, the man credited with pioneering the marriage of corporate America with pop/rock music, EMCI has produced a three-decade long string of hits.
2010
We Are the World for Haiti.
To benefit Haitian earthquake relief, over 80 major recording artists from Barbara Streisand to Usher, gathered together on February 1, 2010 for the first superstar re-record of the iconic, philanthropic anthem, “We Are the World.” This 25th year anniversary remake raised millions of dollars, and kept the Haitian relief effort front and center with consumers and media worldwide. The program was exclusively underwritten by Visa, secured by EMCI. The music video premiered on the NBC February 2010 Olympic Broadcast and has been viewed by well over 50 million people online.
2009
Outback Steakhouse goes country.
Country music superstar, Tim McGraw links with Outback Steakhouse in an integrated tour sponsorship, playing 50 major US markets throughout 2010. Outback’s first music driven initiative designed not only to build brand equity, but also to drive millions of country music fans to Outback Restaurants nationwide. A perfect match engineered by EMCI.
Justin Timberlake becomes global face of Givenchy fragrance “Play”.
2008
EMCI joins together global superstar Justin Timberlake with the iconic fashion brand, Givenchy, for the worldwide launch of “Play” - a new fragrance for the luxury segment. As the face of “Play,” Justin will be the centerpiece of an integrated, multi-year, worldwide marketing and promotions program.
2005
“The Only Way To Go Is Up”
“The historic $10 million X-Prize competition blasts successfully into space with EMCI secured sponsor, 7UP. For 7UP, a commercial shot in zero gravity was a dramatic way to launch their new brand slogan “The Only Way To Go Is Up” and a summer 2005 event giving away the “First Ticket To Space.”
2002
The Rolling Stones “40 Licks” Tour
Continuing with EMCI led tour sponsorships, E*TRADE Financial “Presents the Rolling Stones” on their sold out 40th Anniversary North American Tour. Supported by targeted media and promotion, E*Trade Financial zeros-in on Stones’ fans to secure new high-value customers while taking brand profile to new heights. AT&T Wireless signs on as a secondary sponsor.
2000
Pizza Hut first to sponsor rocket launch!
To drive their new global branding initiative, Citibank partners with megastar Elton John for an exclusive worldwide advertising and tour sponsorship. Packaged by EMCI, it’s Citibank’s first major effort with contemporary music and entertainment.
1998
“Who says a bank can’t Rock & Roll?”
To drive their new global branding initiative, Citibank partners with megastar Elton John for an exclusive worldwide advertising and tour sponsorship. Packaged by EMCI, it’s Citibank’s first major effort with contemporary music and entertainment.
1996
Pepsi goes to space!
Pepsi shoots the world’s first commercial in outer space; launches a large Pepsi can into orbit. The project conceived and managed by EMCI generates massive global publicity and exposure.
1994
The Mighty Morphin Power Rangers
The hottest kids property in history, The Mighty Morphin Power Rangers hits the road touring North America driven by EMCI sponsors 7UP, Nabisco and Toys ‘R’Us.
1992
Doritos Zaptime - In Living Color
EMCI makes television history creating the first alternative, live halftime special to counter-program the Super Bowl - the “Doritos Zaptime- In Living Color”. A record breaking 25 million CBS viewers switched to Fox TV, making the highlight of Super Sunday ’92, and driving the NFL to feature superstar pop/rock in all future Halftime shows, marking the end of the “marching band” era.
1989
Magic Johnson's Fast Break
EMCI inaugurates video game advertising with in-game signage placed in “Magic Johnson’s Fast Break”. Reaching over 50 million Americans who play video games every week, in-game advertising provides millions of exposures against teens and young adults.
1985
Feed the World, LIVE AID
July 13, 1985 - For one day an estimated 1.4 billion of the planet’s five billion people were tuned in. At one point, 95 percent of the world’s television sets were tuned in to Live Aid!
1980's
The Choice of a New Generation
EMCI joins Pepsi with mega-star Michael Jackson for an 8-year, historic global sponsorship and advertising campaign.
“New Generation” a campaign continues its link to pop culture throughout the 80’s as EMCI signs superstars Lionel Richie, Tina Turner, Gloria Estefan, David Bowie and Michael J. Fox.
The hit movie “Top Gun” becomes the first home video release to feature a commercial…. Diet Pepsi.
1981
The Rolling Stones North American Tour.
EMCI and Jovan Fragrances launched the first corporate sponsorship of a major rock tour.
1978
Journey Concert Program
The Rockbill Tour Book sponsored by Budweiser.
